Do you know how effective your marketing really is? Regardless of the sector in which you operate, your goal is to turn potential customers into real customers. Whether this means purchases, subscriptions, registrations, bums on seats or simply enhanced brand loyalty, the end goal is much the same. But how do you know how successful your marketing is at delivering this goal? Whilst most organisations will have a vague idea of response rate, few really know the real return on investment. How many sales have you made in relation to the cost of the marketing campaign?

By surveying your target audience the SDA can help identify the most effective channels for your marketing and advertising, assessing the number of prospects that have been converted to sales, advertising recall and brand loyalty. Highlighting where you achieve the greatest return will give you the chance to focus future marketing campaigns on the channels that really work, helping to lower the cost of customer acquisition and retention. What’s more, if you sell advertising space, conversion research will give you the hard facts needed to demonstrate the benefits, giving you the edge in this highly competitive market. Prices depend on the marketing channel and audience size, but start from £1,000 + VAT.